THE FINE ART OF SEDUCTION
Appearance is often the starting point in a potential customer's assessment of your product. A prospective customer will look at a product and instantly make judgments regarding quality, durability, operation and performance. Part of good design is about creating that positive first impression.
However, good design is not purely a visual statement for the benefit of the customer. Good design can enhance the product's operation, performance quality and cost effectiveness, adding value and increasing profit margins.
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